Evidence 4.1 Instructional Unit Curriculum

Packaging Design Unit

 

The Instructional Unit Curriculum for Art content was definitely the most challenging in the process of working toward certification to teach; however, it certainly was also the most rewarding.

 

The Packaging Design Unit I chose to write was based on my twenty plus years of career experience in the marketing, packaging and design industry.  Knowing the entire process of a product's lifecycle enabled me to separate the segments; as well as, target the Unit for appropriate grade level comprehension.

 

The Packaging Design Unit's objective is to expand the student's knowledge of the consumer product life cycle, and from an art and design standpoint, to understand more specifically its packaging materials, design elements, and the printing process. 

The goal is for a team of 2 students to take an existing consumer product and research its content and its packaging. The students will research how it is manufactured and packaged; as well as, how the packaging is manufactured and printed. The Rubric assessment will review how well the students understand their research. The student's final goal will be to re-design product graphics and create a mock package using their sample package. The students will learn about product and packaging manufacturing, printing, and the creative processes necessary to design graphics and market a product.  

The curriculum for the Unit completely covers all the elements learned for Wisconsin's Ten Teaching Standards from Bloom's Cognitive Levels, to ethnic and diverse learners, to assessment and multiple intelligences:

 

Evidence 4.2 Instructional Unit - Middle School Modification

 

The Instructional Unit Curriculum, Packaging Design Unit was modified to include a Rubric and Critical Thinking for middle school grade level comprehension.

 

Evidence 4.3 Teaching Strategies: Art Content

In the United States there are two sets of Art standards- the National and that of each state. So, to fully discuss strategies for teaching Art, the National and Wisconsin Art Education Standards are important to acknowledge because they are the final expectations for the Arts education of every student in the US. 

There are many, many variations on a main theme in teaching the Arts: keep it learning level appropriate, keep it organized, and allow students the freedom to create. These strategies for teaching Art vary from teacher to teacher, state to state, Web site to Web site. Art has always been a difficult area to make definite and concrete. Art requires freedom and creativity like no other subject - like no other curriculum.

 

Teaching strategies are as personal as the teacher who is executing them.  I believe that if each strategy is created with the proper "expectations" in mind, students will perform up to the "standards" we have set in the classroom, the State of Wisconsin, and the US.